Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

I love helping yoga teachers, retreat leaders, holistic practitioners!

 

That’s how it all started for me: in 2010 I decided to organise a yoga retreat. So I needed a website.

My friend said, why don’t you do it yourself? It was a daunting idea at the time, but I gave it a go … with one platform first, but didn’t like it, then with another one and another one. Until I got the hang of it. I got into it so much I was still up at 4 and 5 in the morning working away!

 

Over the years I put a lot of time and passion into my yoga retreat business and website and people started asking me if I could do their website. They were all yoga teachers or therapists. I loved doing every single one of them, it came easy to me as I understood their business and their clientele and had done so much ground work on my own website. What works, what doesn’t work, what needs to be better etc.

 

When I moved to Tuscany definitely in 2016 (after a few years of back and forth between here and London and Greece) I decided to change my business focus from photography and retreats to website consulting and invested in some powerful education to make sure I would be able to offer the highest standard of services to my clients. The learning curve was steep and there is still and always a lot more to learn.

 

One of the things I became really passionate about as I dived deeper into everything to do with building a successful website was what I’d call “how to capture your ideal client at first sight”.

 

Think about yourself: How often do you abandon a website just seconds after finding it? And how often do you stay and really get into the content? What makes the difference between those that you abandon and those that you don’t? Are you aware of what it is that keeps you there? 

 

Now try this – find a subject you are interested in and google it. Or go look at your competitors’ websites. Find a website that you like and one that you don’t.

 

  • How does the website make you feel at first sight?
  • How does it do this?
  • Does it inspire trust?
  • Are the messages clear?
  • Are the offers clear?
  • Is it clear how they work?
  • Are you being led through to the information you wanted to find in the first place or is it difficult to find what you wanted to know?
  • Does it solve your problem?
  • Do you know what to do next?
  • Does it make you want to do something next?

 

How was that? Did it give you some new insight?

Maybe you have a few new ideas on how your own website should look and work.

 

I’ve put together a virtual workshop to help you prepare your website project.
In this online course I’ve collated various teachings of my favourite coaches.
It will help you get crystal clear on what you offer, what your goals are, who you can help best,  and how to get your message across to your ideal client so you can build trust and a tribe that will want to buy your services.

You can access this now for free – the only thing I ask you is to give feedback, so that I can continuously improve and help others to their success.

 

Cause I believe in a world where people are free to do what they LOVE doing, as this is their gift from heaven, and I believe that people who successfully do what they love doing make the world a better place!

 

Websites are a great vehicle for that. They make it possible for you to share your talents, offers and services with the world. And there is someone out there who needs exactly what You‘ve got to offer. So don’t delay. Start now!

 

Your Talent. Your Calling. Your Business.

GET READY TO CREATE YOUR WEBSITE THAT ACTUALLY WORKS FOR YOU AND HELPS YOUR IDEAL CLIENTS FIND YOU SO YOU CAN HELP THEM

Build Your Online Success – Step By Step

The best marketing technique and how to implement it

Here are some golden tips from one of the top marketing experts in the world, Neil Patel. 

1.  Define your core message

There has to be a point to the story – so people know why they should continue to follow you

 

2.  Decide what kind of story you’re gonna tell

·      One version of storytelling is to incite action – get other people to take action and do something. If you tell a story that motivates people, you can get them to take action.

 

·      Another way of storytelling is to tell people about yourself. 

You can have a story about yourself, ups and downs you went through, it could be motivational. When people get to know you, they relate more, they’re more likely to follow you. 

 

·      Conveying value is another way of telling a story

If other people believe in the same values as you do, they’re more likely to relate with you and follow you as well.

 

·      Educate and pass knowledge on.
When you educate and you’re passing knowledge on through a story, people are much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future.

 

3.  Establish your call to action.

 

If you get people hooked with your story but then don’t tell them what to do you will not see any conversions. You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be. It doesn’t have to be a major commitment, it doesn’t have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer.

 

 

 

Three quick bonus tips

When a good story includes these three main things, it does much better.

 

1.   You need to have characters.

This allows people to see themselves in the story and be part of it. Always have characters, and make them relatable.

 

2.   You need a conflict.

 

Without the conflict, there’s not going to be that hook that gets people in there waiting to figure out what’s happening next.

 

 

3.   You need resolution.

You got the conflict, you need the resolution to go with it.

 

Craft your compelling story

Whether you want to build your own website or hand it over to a professional there are things you must be clear about before you can start the project.

In this free course we have compounded the best actionable steps to prepare powerful content for your website and convey the value of your offer to your ideal custumer.

BUILDING THE FUTURE STARTING FROM NOW

Jump on now – limited places and for a limited time.

Does Your Website Need A Makeover?

Do you feel like your website is not really working for you? Are visitors abandoning quickly? Are you not getting the leads and conversions you want?

Book A Free Website Stimulator Session

Have you left your website sitting there for a while and need a revitalisation?

Let’s have a look at what we can do.  

 

 

6 Ways Your Website Can Build Trust

 

  1. Homepage Design

We judge a book by its cover. We judge a business by its website. If the homepage is badly designed there is little chance that the visitor will stay and look any further into the offer. They assume that if your website is crap, you are crap. One click and you disappear – forever (as it is very unlikely they will ever come back). 8 seconds to make an impact. Positive or negative.

Your homepage is your book cover, your storefront. If your storefront looks inviting and promising the customer will walk into your store, browse and possibly sign up to your offers or come back again and eventually buy.

This is about design- your fonts, your colours – but also your messages, and how fast your website loads.
First impressions are paramount.

But don’t stop the good design at the homepage. I have seen many websites that had a great homepage, but when diving in deeper it looked like they had run out of steam or passion or interest … and so did I, as a consequence, as a visitor. Keep it consistent, appealing and compelling throughout your entire website.

Take Action: Imagine you are your ideal client. Start with your homepage and see how it makes you feel. Is it inspiring, does it make you want to do something? What does it make you want to do next?

 

  1. Transparency

This is your ‘About Us’ page. It’s your personal story. What makes you you, what got you into this business, why are you passionate about what you do, why do you offer what you offer … Why would someone want to work with you? Here your customer will find out if they resonate with you. Maybe a bit like a first date: will there be a second one?

Take Action: Check your About page. Does it clearly state your mission? Does it inspire trust? Does it speak to your ideal customer?

 

  1. Clarity

Be crystal clear on your offering. Make it easy for the visitor to find what they are looking for and lead them down the path where they can sign up to/buy your service.  Don’t just have lots of text on your website, push the client through your website to where they can find a solution to their problem. Create a pathway to success

Take Action: Check your offer: How clear is it? Do you tell your visitor how you work? Is it clear what benefits they will get through working with you/buying your products? Does your website lead them to the solution of their problem?

 

  1. Reviews

A review strategy needs to be part of your sales process.

Take Action: Get your business on Google My Business (good for local SEO!!).  Ask every client you have served to leave a review on your Google Business page. Drive traffic to it.

 

  1. Relevancy

Check your content. Is it still relevant to what you are doing/offering now?

Take Action: Go through each of your pages and update.

 

  1. Relaunch

Reboot and relaunch: get people’s eyes back onto your content. You can have the most amazing services and offers but if no one sees them no one can buy them.

Take Action: Once your website is all updated, get your content back out there. Drive traffic to it. Share on LinkedIn, Facebook, Twitter, Instagram (take a photo of your website and tell people about it, invite them to visit)

Need some help? If your website doesn’t tick all these boxes and you want to see what you can do, book a free Website Stimulator Session with me now.

 

Book A Free Website Stimulator Session

Have you left your website sitting there for a while and need a revitalisation?

Let’s have a look at what we can do.  

5 things you can fix on your website in the next week to improve your business

Is your website performing well?

If you’ve had a website for a while now and things aren’t happening as fast as you want, then I’d like to help you ACCELERATE your online results. WHY?

Because I believe that the people who successfully do what they LOVE doing make the world a better place!

I imagine a world where people can follow their dreams, use their talents, give the best of themselves to something they really believe in.

Websites are a great vehicle for that.

To have a beautiful website that gives you the confidence to show yourself and what you offer to the world is like putting the seed in the ground that, if nurtured, will grow and blossom and bear juicy delicious fruit.

 

 

I’d like to invite you to a free Website Accelerator Session where we’ll work together to:

  • Create a crystal clear vision for your ultimate website success and the results you’d like your business to achieve
  • Uncover hidden challenges that may be sabotaging your results and keeping your website hidden from your customers
  • Create a 3-step action plan to get you the results you want much faster
  • Leave this session inspired to turn your website into a highly profitable, revenue-generating machine

Do you want to take that leap and invest in yourself and in what you love doing?

 

As Johann Wolfgang von Goethe said:

 

Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.

If you’d like to take advantage of this very special, very limited, and totally FREE 30 minute Website Stimulator session, simply click here.

Since I’m making this offer for the first time right now and don’t know how intense the response will be, I can’t guarantee a free session for everyone.

I’ll take as many people as I can and then start a waiting list. You can expect to get contacted to schedule your session within the next 3 business days.

Again, to take advantage of this offer, simply click here to fill out a quick questionnaire and get the ball rolling.

 

PS: The sooner you take action, the sooner you’ll get results.

 

10 things that a good story does

I’m listening to Seth Godin “Marketing – You can’t be seen until you learn to see” on audible (what a great way to get away from the screen and rest my eyes while still being ‘productive’ – I listened while walking here)

walking on the ancient walls of Lucca, Tuscany

and I loved this bit so much that I want to share it with you right now. Seth is actually quoting Bernadette Jiwa here, another interesting person to read.

10 things that good stories do:

  1. Connect us to our purpose and vision for our career and business
  2. Allow us to celebrate our strength by remembering how we got from there to here
  3. Deepen our understanding of our unique value and what differentiates us in the marketplace
  4. Reinforce our core values
  5. Help us to act in alignment and make value-based decisions
  6. Encourage us to respond to customers instead of react to the marketplace
  7. Attract customers that want to support businesses that reflect or represent their values
  8. Build brand loyalty and give customers a story to tell
  9. Attract the kind of like-minded employees we want
  10. Help us to stay motivated and continue to do work we are proud of

How inspiring is this?!

Have you written your story yet?

Here is another great worksheet to start you off if you haven’t already done it – go to Bernadette Jiwa’s website and sign up https://thestoryoftelling.com/blog/  to unlock the magic of your story! Do it!

And share your story with us! Love to read your comments below.

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