Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

I love helping yoga teachers, retreat leaders, holistic practitioners!

 

That’s how it all started for me: in 2010 I decided to organise a yoga retreat. So I needed a website.

My friend said, why don’t you do it yourself? It was a daunting idea at the time, but I gave it a go … with one platform first, but didn’t like it, then with another one and another one. Until I got the hang of it. I got into it so much I was still up at 4 and 5 in the morning working away!

 

Over the years I put a lot of time and passion into my yoga retreat business and website and people started asking me if I could do their website. They were all yoga teachers or therapists. I loved doing every single one of them, it came easy to me as I understood their business and their clientele and had done so much ground work on my own website. What works, what doesn’t work, what needs to be better etc.

 

When I moved to Tuscany definitely in 2016 (after a few years of back and forth between here and London and Greece) I decided to change my business focus from photography and retreats to website consulting and invested in some powerful education to make sure I would be able to offer the highest standard of services to my clients. The learning curve was steep and there is still and always a lot more to learn.

 

One of the things I became really passionate about as I dived deeper into everything to do with building a successful website was what I’d call “how to capture your ideal client at first sight”.

 

Think about yourself: How often do you abandon a website just seconds after finding it? And how often do you stay and really get into the content? What makes the difference between those that you abandon and those that you don’t? Are you aware of what it is that keeps you there? 

 

Now try this – find a subject you are interested in and google it. Or go look at your competitors’ websites. Find a website that you like and one that you don’t.

 

  • How does the website make you feel at first sight?
  • How does it do this?
  • Does it inspire trust?
  • Are the messages clear?
  • Are the offers clear?
  • Is it clear how they work?
  • Are you being led through to the information you wanted to find in the first place or is it difficult to find what you wanted to know?
  • Does it solve your problem?
  • Do you know what to do next?
  • Does it make you want to do something next?

 

How was that? Did it give you some new insight?

Maybe you have a few new ideas on how your own website should look and work.

 

I’ve put together a virtual workshop to help you prepare your website project.
In this online course I’ve collated various teachings of my favourite coaches.
It will help you get crystal clear on what you offer, what your goals are, who you can help best,  and how to get your message across to your ideal client so you can build trust and a tribe that will want to buy your services.

You can access this now for free – the only thing I ask you is to give feedback, so that I can continuously improve and help others to their success.

 

Cause I believe in a world where people are free to do what they LOVE doing, as this is their gift from heaven, and I believe that people who successfully do what they love doing make the world a better place!

 

Websites are a great vehicle for that. They make it possible for you to share your talents, offers and services with the world. And there is someone out there who needs exactly what You‘ve got to offer. So don’t delay. Start now!

 

Your Talent. Your Calling. Your Business.

GET READY TO CREATE YOUR WEBSITE THAT ACTUALLY WORKS FOR YOU AND HELPS YOUR IDEAL CLIENTS FIND YOU SO YOU CAN HELP THEM

Build Your Online Success – Step By Step

The best marketing technique and how to implement it

Here are some golden tips from one of the top marketing experts in the world, Neil Patel. 

1.  Define your core message

There has to be a point to the story – so people know why they should continue to follow you

 

2.  Decide what kind of story you’re gonna tell

·      One version of storytelling is to incite action – get other people to take action and do something. If you tell a story that motivates people, you can get them to take action.

 

·      Another way of storytelling is to tell people about yourself. 

You can have a story about yourself, ups and downs you went through, it could be motivational. When people get to know you, they relate more, they’re more likely to follow you. 

 

·      Conveying value is another way of telling a story

If other people believe in the same values as you do, they’re more likely to relate with you and follow you as well.

 

·      Educate and pass knowledge on.
When you educate and you’re passing knowledge on through a story, people are much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future.

 

3.  Establish your call to action.

 

If you get people hooked with your story but then don’t tell them what to do you will not see any conversions. You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be. It doesn’t have to be a major commitment, it doesn’t have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer.

 

 

 

Three quick bonus tips

When a good story includes these three main things, it does much better.

 

1.   You need to have characters.

This allows people to see themselves in the story and be part of it. Always have characters, and make them relatable.

 

2.   You need a conflict.

 

Without the conflict, there’s not going to be that hook that gets people in there waiting to figure out what’s happening next.

 

 

3.   You need resolution.

You got the conflict, you need the resolution to go with it.

 

Craft your compelling story

Whether you want to build your own website or hand it over to a professional there are things you must be clear about before you can start the project.

In this free course we have compounded the best actionable steps to prepare powerful content for your website and convey the value of your offer to your ideal custumer.

BUILDING THE FUTURE STARTING FROM NOW

Jump on now – limited places and for a limited time.

5 things you can fix on your website in the next week to improve your business

10 things that a good story does

I’m listening to Seth Godin “Marketing – You can’t be seen until you learn to see” on audible (what a great way to get away from the screen and rest my eyes while still being ‘productive’ – I listened while walking here)

walking on the ancient walls of Lucca, Tuscany

and I loved this bit so much that I want to share it with you right now. Seth is actually quoting Bernadette Jiwa here, another interesting person to read.

10 things that good stories do:

  1. Connect us to our purpose and vision for our career and business
  2. Allow us to celebrate our strength by remembering how we got from there to here
  3. Deepen our understanding of our unique value and what differentiates us in the marketplace
  4. Reinforce our core values
  5. Help us to act in alignment and make value-based decisions
  6. Encourage us to respond to customers instead of react to the marketplace
  7. Attract customers that want to support businesses that reflect or represent their values
  8. Build brand loyalty and give customers a story to tell
  9. Attract the kind of like-minded employees we want
  10. Help us to stay motivated and continue to do work we are proud of

How inspiring is this?!

Have you written your story yet?

Here is another great worksheet to start you off if you haven’t already done it – go to Bernadette Jiwa’s website and sign up https://thestoryoftelling.com/blog/  to unlock the magic of your story! Do it!

And share your story with us! Love to read your comments below.

Is your business profitable? Here’s a way to get it there!

Make your business profitable with only a few steps. I learned this really exciting method from Mike Killen at WP Elevation yesterday and can’t wait to put it into action.

Here I’ll give you just the nutshell and what you can do right now.

Your business does not become profitable with bigger clients and larger projects. There’s a massive barrier to scale and profit and that is usually YOU.

You can’t sell a business that isn’t making profit and you wouldn’t want to sell a business that makes profit either.

If you find you’re working harder than ever, but not drawing a profit and not getting a salary, then you need this course. (but I will tell you here in a nutshell what you can do right now)

 

Key Takeaways:


– The RULES for profit that every business must follow
– 
Why you’re already profitable (you just can’t see it)
– 
The options you’ve got to start building profit

What is profit?

THE MYTH

Profit = Income – Expenses

Wrong! This is what we all have been taught, and this is probably why lots of us never make much profit  …

Why? Because here, in this winning model, you pay your profit first!

Then you pay yourself.

Then you pay your expenses and taxes.

Income – profit = expenses

Not the other way round.

Ha? How can I possibly do that? Don’t I have to pay my suppliers first? No, you don’t. Your suppliers will come after you, no worries, when they want to get paid. You have to look after your business first! Because if you go out of business you cannot serve your customers any more.

So pay yourself first. Your profit.

Here is how to do it:

 

 

 

 

 

From every money you get coming in you send a percentage straight away to your profit account, another percentage to your personal account as your pay, and another percentage (the rest) to your expenses and tax account.

Here Mike suggests 5% (or 10% if your income is over 500K) to your profit, 50% to pay yourself, 30% for expenses and 15% for tax.

And here is the really cool ‘trick’ (well, I love this one): organise your money in 4 different bank accounts.

  1. for Income and Expenses: All the money that you get from your business gets paid in there and all the expenses for your business go out from there.
  2. for your Profit: Might be an ISA in the UK, or another account where you cannot easily get into. You pay your money in there and you leave it there to accumulate and grow.
  3. your Personal account: Separate from your business account.
  4. your Tax account: You won’t touch that until you are due to pay your taxes and you won’t find yourself in a panic when tax paying time comes.

Ask your bank to open those different accounts under one Master account so you only pay charges for one account.

This is a pretty neat plan, isn’t it?

Of course, it takes discipline to keep this up but I think it’s worth the peace of mind and clarity.

Go get profitable!

 

Many thanks to WP Elevation and Mike Killen!

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