Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

Calling all yoga teachers and holistic practitioners who want a website that actually works for their business

I love helping yoga teachers, retreat leaders, holistic practitioners!

 

That’s how it all started for me: in 2010 I decided to organise a yoga retreat. So I needed a website.

My friend said, why don’t you do it yourself? It was a daunting idea at the time, but I gave it a go … with one platform first, but didn’t like it, then with another one and another one. Until I got the hang of it. I got into it so much I was still up at 4 and 5 in the morning working away!

 

Over the years I put a lot of time and passion into my yoga retreat business and website and people started asking me if I could do their website. They were all yoga teachers or therapists. I loved doing every single one of them, it came easy to me as I understood their business and their clientele and had done so much ground work on my own website. What works, what doesn’t work, what needs to be better etc.

 

When I moved to Tuscany definitely in 2016 (after a few years of back and forth between here and London and Greece) I decided to change my business focus from photography and retreats to website consulting and invested in some powerful education to make sure I would be able to offer the highest standard of services to my clients. The learning curve was steep and there is still and always a lot more to learn.

 

One of the things I became really passionate about as I dived deeper into everything to do with building a successful website was what I’d call “how to capture your ideal client at first sight”.

 

Think about yourself: How often do you abandon a website just seconds after finding it? And how often do you stay and really get into the content? What makes the difference between those that you abandon and those that you don’t? Are you aware of what it is that keeps you there? 

 

Now try this – find a subject you are interested in and google it. Or go look at your competitors’ websites. Find a website that you like and one that you don’t.

 

  • How does the website make you feel at first sight?
  • How does it do this?
  • Does it inspire trust?
  • Are the messages clear?
  • Are the offers clear?
  • Is it clear how they work?
  • Are you being led through to the information you wanted to find in the first place or is it difficult to find what you wanted to know?
  • Does it solve your problem?
  • Do you know what to do next?
  • Does it make you want to do something next?

 

How was that? Did it give you some new insight?

Maybe you have a few new ideas on how your own website should look and work.

 

I’ve put together a virtual workshop to help you prepare your website project.
In this online course I’ve collated various teachings of my favourite coaches.
It will help you get crystal clear on what you offer, what your goals are, who you can help best,  and how to get your message across to your ideal client so you can build trust and a tribe that will want to buy your services.

You can access this now for free – the only thing I ask you is to give feedback, so that I can continuously improve and help others to their success.

 

Cause I believe in a world where people are free to do what they LOVE doing, as this is their gift from heaven, and I believe that people who successfully do what they love doing make the world a better place!

 

Websites are a great vehicle for that. They make it possible for you to share your talents, offers and services with the world. And there is someone out there who needs exactly what You‘ve got to offer. So don’t delay. Start now!

 

Your Talent. Your Calling. Your Business.

GET READY TO CREATE YOUR WEBSITE THAT ACTUALLY WORKS FOR YOU AND HELPS YOUR IDEAL CLIENTS FIND YOU SO YOU CAN HELP THEM

Build Your Online Success – Step By Step

Does Your Website Need A Makeover?

Do you feel like your website is not really working for you? Are visitors abandoning quickly? Are you not getting the leads and conversions you want?

Book A Free Website Stimulator Session

Have you left your website sitting there for a while and need a revitalisation?

Let’s have a look at what we can do.  

 

 

6 Ways Your Website Can Build Trust

 

  1. Homepage Design

We judge a book by its cover. We judge a business by its website. If the homepage is badly designed there is little chance that the visitor will stay and look any further into the offer. They assume that if your website is crap, you are crap. One click and you disappear – forever (as it is very unlikely they will ever come back). 8 seconds to make an impact. Positive or negative.

Your homepage is your book cover, your storefront. If your storefront looks inviting and promising the customer will walk into your store, browse and possibly sign up to your offers or come back again and eventually buy.

This is about design- your fonts, your colours – but also your messages, and how fast your website loads.
First impressions are paramount.

But don’t stop the good design at the homepage. I have seen many websites that had a great homepage, but when diving in deeper it looked like they had run out of steam or passion or interest … and so did I, as a consequence, as a visitor. Keep it consistent, appealing and compelling throughout your entire website.

Take Action: Imagine you are your ideal client. Start with your homepage and see how it makes you feel. Is it inspiring, does it make you want to do something? What does it make you want to do next?

 

  1. Transparency

This is your ‘About Us’ page. It’s your personal story. What makes you you, what got you into this business, why are you passionate about what you do, why do you offer what you offer … Why would someone want to work with you? Here your customer will find out if they resonate with you. Maybe a bit like a first date: will there be a second one?

Take Action: Check your About page. Does it clearly state your mission? Does it inspire trust? Does it speak to your ideal customer?

 

  1. Clarity

Be crystal clear on your offering. Make it easy for the visitor to find what they are looking for and lead them down the path where they can sign up to/buy your service.  Don’t just have lots of text on your website, push the client through your website to where they can find a solution to their problem. Create a pathway to success

Take Action: Check your offer: How clear is it? Do you tell your visitor how you work? Is it clear what benefits they will get through working with you/buying your products? Does your website lead them to the solution of their problem?

 

  1. Reviews

A review strategy needs to be part of your sales process.

Take Action: Get your business on Google My Business (good for local SEO!!).  Ask every client you have served to leave a review on your Google Business page. Drive traffic to it.

 

  1. Relevancy

Check your content. Is it still relevant to what you are doing/offering now?

Take Action: Go through each of your pages and update.

 

  1. Relaunch

Reboot and relaunch: get people’s eyes back onto your content. You can have the most amazing services and offers but if no one sees them no one can buy them.

Take Action: Once your website is all updated, get your content back out there. Drive traffic to it. Share on LinkedIn, Facebook, Twitter, Instagram (take a photo of your website and tell people about it, invite them to visit)

Need some help? If your website doesn’t tick all these boxes and you want to see what you can do, book a free Website Stimulator Session with me now.

 

Book A Free Website Stimulator Session

Have you left your website sitting there for a while and need a revitalisation?

Let’s have a look at what we can do.  

5 things you can fix on your website in the next week to improve your business

Is your website performing well?

If you’ve had a website for a while now and things aren’t happening as fast as you want, then I’d like to help you ACCELERATE your online results. WHY?

Because I believe that the people who successfully do what they LOVE doing make the world a better place!

I imagine a world where people can follow their dreams, use their talents, give the best of themselves to something they really believe in.

Websites are a great vehicle for that.

To have a beautiful website that gives you the confidence to show yourself and what you offer to the world is like putting the seed in the ground that, if nurtured, will grow and blossom and bear juicy delicious fruit.

 

 

I’d like to invite you to a free Website Accelerator Session where we’ll work together to:

  • Create a crystal clear vision for your ultimate website success and the results you’d like your business to achieve
  • Uncover hidden challenges that may be sabotaging your results and keeping your website hidden from your customers
  • Create a 3-step action plan to get you the results you want much faster
  • Leave this session inspired to turn your website into a highly profitable, revenue-generating machine

Do you want to take that leap and invest in yourself and in what you love doing?

 

As Johann Wolfgang von Goethe said:

 

Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.

If you’d like to take advantage of this very special, very limited, and totally FREE 30 minute Website Stimulator session, simply click here.

Since I’m making this offer for the first time right now and don’t know how intense the response will be, I can’t guarantee a free session for everyone.

I’ll take as many people as I can and then start a waiting list. You can expect to get contacted to schedule your session within the next 3 business days.

Again, to take advantage of this offer, simply click here to fill out a quick questionnaire and get the ball rolling.

 

PS: The sooner you take action, the sooner you’ll get results.

 

5 Reasons Why Small Businesses Need Websites

Do you run a small business and are not sure whether you should have a website?

In this article, USA TODAY CLASSIFIEDS BLOG explain that even the smallest business could benefit from having a website. Why?

5 Reasons Why Small Businesses Need Websites

 

1. Credibility – Consumers Expect Web Presence

2. Brand Development – A Strong Narrative Sells & Generates More Leads

3. Marketing – SEO Is a Marketing Powerhouse – Content Is a Commodity

4. Competition – Small Businesses Need to Compete with Consumer Expectations

5. Control – A Small Business Can Expand Beyond Local Borders

 

5 REASONS WHY SMALL BUSINESSES NEED WEBSITES

 

How often do you search for products and services online before looking in the Yellow Pages?

More times than not, you probably use the Internet for most of your needs as a consumer. Even the Yellow Pages made the big transition from print to cyberspace.

With everything going digital, how well are small businesses coping?

In short, businesses that have a web presence perform better than those that don’t. It seems that in this day and age, even the smallest of businesses could benefit from websites.

How?

Here are 5 reasons why small businesses need websites!

1. Credibility

It’s more common for businesses to have websites than it is not to. As a result of this, consumers are generally turned off by companies that don’t have a web presence.

This is one of the biggest reasons why small businesses need websites.

A website not only puts the business out there and makes itself known. Because modern consumers expect it, it instantly gives a business credibility.

Consumers Expect Web Presence

Even businesses that do have websites can still leave bad impressions on web consumers.

Think about when you have come across outdated websites…

Old design and layout. Poor use of colors and font. Spelling errors. The whole nine yards of a bad website.

You probably click away every time you encounter one of these ancient sites.

And unfortunately, a lot of small business owners succumb to this because they don’t have the skills nor the time to design a functional website.

Luckily, website builders and developers can help businesses look both legitimate and professional. In the digital era, this is a wise and a practically necessary investment for both big and small businesses alike.

2. Brand Development

When people think of branding, they usually think about a logo.

It’s true that a logo is a big part of a company’s image. But it’s so much more than that.

A brand is the entity of a business. It’s what comes – and stays – alive in the minds of consumers.

It not only makes a business recognizable from the rest. It’s the personality that consumers come to know and trust.

A Strong Narrative Sells & Generates More Leads

A website is the most relevant and useful platform to make this personality known. There’s hardly a limit to how a company develops its brand online.

Businesses can both illustrate and reflect their brands with design, layout, and content. But most importantly, they can more easily tell their story.

People, in general, like stories. And consumers are the same way. When they buy a product or service, in a way, they become part of the brand and its story.

3. Marketing

Long gone are the days of billboard and radio advertisements.

Whenever a person searches for something online, they get a long list of websites to click on.

While this is great news for websites that rank higher, it’s not so good for those that rank lower. And small businesses are usually the ones that don’t fare well on search engine result pages.

With lower visibility, it becomes harder to compete and generate more web traffic. But with SEO and digital marketing, small businesses can rank higher.

SEO Is a Marketing Powerhouse

When a website is chock full of 404 errors and slow page loading times, web users are more likely to click away and move onto the next website.

This is one of the things that affect how a website ranks on search engines. Search engines not only favor websites with more web traffic. They also favor ones that maintain their web traffic.

Websites that implement strategic keywords in their web content tend to rank higher, as well. These keywords are the terms and phrases that web users search for.

Content Is a Commodity

The Internet is a trove of information. Because of this, information has become a commodity that’s both valuable to the consumer and a business.

Content is a big reason why small businesses need websites. And websites provide the most optimal space for content.

By providing information in the form of keyword content, businesses can better sell themselves to consumers. If the consumer “buys” into a business’s information, they’re more likely to end up buying the business’s actual products and services.

Keywords make up a large component in Google’s PageRank algorithm. By applying keywords into their content, websites optimize and make themselves more visible.

4. Competition

Competition is fiercely digital these days. This is a big reason why small businesses need websites.

The majority of small businesses have an online presence. Whether they have a website, social media accounts, or both, small businesses, in general, have caught on.

But those that don’t have a website simply can’t compete with the companies that do.

Online consumers are only going to see the businesses that have websites.

That means all other businesses that don’t have a web presence will stay in the dark. Meanwhile, businesses with websites will outshine them.

Small Businesses Need to Compete with Consumer Expectations

Additionally, consumers don’t take businesses seriously if they don’t have a web presence. To them, if businesses aren’t investing in web presence, they must not care about their performance.

To consumers, this translates into poor business. And they don’t want to waste their time and money on low-quality products and services.

Instead, they’d rather invest their money on something worthwhile. Or, at least, on a business that takes itself seriously.

5. Control

With websites, small business owners are at the wheel. They can drive and control what people see and how they’re perceived.

There is also a lot of data available on a website. It’s easy to see where your audience logs in from, at what time, and what they searched for to get there.

This is powerful for small business owners. There’s less guesswork and more concrete evidence on people’s behavior and thought patterns.

Website owners can see how long their audience stays logged onto a page. They can see which keywords they searched for. They can also see which sites they go to after theirs.

Social media and discussion forums have also made it easier to understand audiences. Business owners can then target their audience with engaging and well-researched content.

A Small Business Can Expand Beyond Local Borders

With web tools like Google Analytics, it’s possible for small businesses to see where their audience is logging in from.

Even if a local company can generate traffic from out of state (or even out of the country), why wouldn’t they try to sell that far beyond?

It means more eyes are seeing their business, and ultimately, more business is to be had.

Understanding Why Small Businesses Need Websites

29% of small businesses still don’t have a website. That’s more than a quarter of small businesses still left in the dark, unable to compete and get the recognition they deserve!

Do you own a small business? Are you part of the 29% that still doesn’t have a web presence?

Don’t let your business stay in the dark another day! Get your website up and running today.

(Source USA TODAY CLASSIFIEDS BLOG)

Pin It on Pinterest